G GLACE is a new concept in Italian handmade ice-cream shops, a new, modern ‘gelateria’ that breaks the mould of traditional ice-cream shop solutions. A plan whose aim is to spread Italy's superior ice-cream culture and the Italian lifestyle. A partnership of excellence for a ‘gelateria’ destined to succeed.
“Making good ice-cream has always been one of my greatest passions. This passion originated a brand, a high-level concept that identifies a high-quality ice-cream, enabling me to disseminate a style and a philosophy of life embodied by GGLACE. The good profit margins and well planned work encouraged me to make an important decision: to create a franchise to give everyone the chance to share with me this passion for the enjoyment of good ice-cream.”
GIULIO COTI ZELATI G GLACE owner
Great ingredients and great technique. Only by blending these two components do we get extraordinary results. There is one last secret, though, to making food sublime, something that can't be bought, something far more precious than a thousand pods of quality vanilla or the best hand-picked pistachios: passion. And this is something that all those involved in the GGlace project have in abundance.
We created a place that inherently gives the idea of diving into a marvellous, deliciously smelling strawberry and chocolate ice-cream, endeavouring to whet the customers' emotional appetite from the moment they step inside, playing on moods and on the conjuring up of memories, rewarding them with a sense-tingling experience. The original input was then reinforced in the image, which is minimal and yet extremely welcoming, by paying painstaking attention to detail through shapes, colours, materials (steel, glass, resins) and design elements that we have conceived specially for these shops.